Public Affairs & Grassroots Development

Positioning Clients in the Political Arena

Perennial designs and executes public affairs and grassroots campaigns to educate targeted audiences about the positive characteristics of an organization to individuals and communities.  We utilize strategic events or organizations’ existing philanthropy efforts to create an environment where clients can build a constructive narrative about their organization, or engage opponents in a constructive dialogue that leads to a positive public policy or outcome.    

At the core of Perennial's grassroots success is mobilizing a national network of state and federal elected officials, opinion leaders, journalists, and business and advocacy groups – often the very key to making our clients’ positions the prevailing ones.  Our winning strategy is to leverage our experience and relationships to craft and execute a tailored plan that addresses our clients’ issues on multiple fronts.

When organizations need to engage elected officials we guide our clients through the legislative and regulatory maze with a multi-disciplinary public affairs approach that centers on building strategic alliances with elected officials, third-party advocacy groups, and national opinion leaders. These alliances position our clients, their message, and agenda before the right audiences, are instrumental in averting a crisis, and help to bolster support for our clients' initiatives on and off Capitol Hill.