Coalition Building & Strategic Alliances

Building Effective Coalitions

Perennial’s professionals create and manage broad-based coalitions to support our clients’ initiatives.  Our goal is to impact the public policy debate and to ensure that our clients’ views are incorporated into the discussion.   Our firm specializes in utilizing key third-party allies and strategic events to educate opinion leaders and build public support across a broad range of constituencies and policymakers.   We have successfully managed multi-layered public affairs campaigns for corporations, grassroots organizations, advocacy groups, national and local trade associations, and civil rights organizations. 

Through leveraging relationships developed over years of advocacy work, Perennial identifies and recruits individuals and organizations that share our clients’ perspectives and develops a framework to support our clients’ initiatives.  We create strategic alliances that make a difference in the public policy arena and in the marketplace.